Promoter organisation:
Last Minute Market Social Enterprise, in collaboration with the Department of Agro-food Sciences and Technologies (DISTAL) Alma Mater Studiorum – University of Bologna and together with the Ministry of the Environment in Italy.
Last Minute Market is a social enterprise that promotes sustainable local development action, with positive impacts also on an environmental and economic level. In fact, it not only allows us to meet the material needs of certain groups of citizens, but also takes on an interesting educational value in raising public awareness of the problems of waste by encouraging conscious consumption
Country: Italy
What:
Zero Waste is an awareness campaign on food waste, that quickly generated a movement of thought, but also a concrete working tool through the Joint Declaration signed by men of science and culture, together with hundreds of citizens, to identify the objectives and contents of the European Parliament Resolution of 19 January 2012, unique European institutional act on the topic of waste.
Zero Waste generated the “First, don’t waste” (Primo non Sprecare) campaign (lunches and dinners made with food recovered from waste, branded by great chefs).
Zero Waste promoted the birth of the Waste Watcher Observatory, the first national waste observatory, active on the initiative of Last Minute Market.
Zero Waste supported the convocation of the General States of Waste in Italy, on 5 February 2014: the date of proclamation of the first National Waste Prevention Day, which has become a fundamental event for discussing this topic.
As mentioned, from 2014 to today the campaign promotes the National Day for the Prevention of Food Waste, with the Ministry of the Environment, to raise awareness among citizens and institutions on a central issue of our time and the theme for 2020 was precisely “Stop food waste, feed the planet”.
Since 2012, the campaign has promoted the Zero Waste Living Award, with the patronage of the Ministry of the Environment, the Ministry of Foreign Affairs and the World Food Programme: this award gives space to good practices in 0 categories carried out by public bodies, schools, businesses, citizens and associations.
How:
Zero Waste is a permanent awareness campaign in Italy on the topic of food waste.
When:
From 2010 and still active.
Why it is relevant:
The campaign has generated:
- a national awareness on food waste
- the National Day for the Prevention of Food Waste
- the birth of the Waste Watcher Observatory
- the birth of the Zero Waste Living Award
- the convocation of the General States of Waste in Italy
Target group:
All citizens
RESULTS OF THE GOOD PRACTICE
Curated by the agroeconomist teacher Andrea Segre’, founder of Last Minute Market, the campaign in recent years has identified with its action the rise of a real movement of thought and commitment which today defines itself as “Zero Waste”.
Since 2010, Zero Waste has been carrying forward the priorities of the anti-waste legislation recently approved in the Chamber: the new law in fact resumes the work started by Last Minute Market and in the context of PINPAS (National Plan for the Prevention of Food Waste, Ministry of Environment).