Promoter organisation: Kitche Limited, circular economy SMEs
Country: UK
Describe the context, aims, the problems that good practice solves, target group addressed of the good practice.
What:
Kitche is designed to help people buy what they eat and Eat what they buy.
Globally one-third of all food gets thrown away. While food waste has a huge affect on our climate and environment, it is estimated that only one third of people recognise this problem. The most of food waste come from households.
At Kitche, they are targeting household food waste, that is the food that all throw away on a daily basis and it makes up 70% of food waste in the UK!
A food waste hierarchy distinguishes between different actions that can be taken to reduce food waste. The most effective strategies are preventative, reducing food waste at the source! Whilst the least effective strategy is disposal, that’s when the food goes into the landfill, no energy is extracted and harmful fumes are emitted. The
How:
With App consumer can:
- easily Import products and RECEIVE reminders of when to use them
(add products, scan barcodes or supermarket receipts and app will categorise products:
app keep track of your food like to bye, at home, ditched)
- search 1000s of RECIPES filtered by WHAT you HAVE at home and diet
- track how much CO2, water and money you save and earn rewards
- EXPLORE a wide range of RESOURCES FROM CHEF hacks TO growing your community
- When: Since 2018
- Why it is relevant: Pease describe SUSTAINABILITY (in environmental context), EFFICIENCY (in social/financial context), TRANSFERABILITY and INNOVATION aspects.
The App is rising awareness about food waste and responsibility of consumer choices.
SUSTAINABILITY (in environmental context )The Impact App section is where you can track you progress week by week, seeing how much water, CO2 and money your are saving! You can also collect in-app awards…
It helps to proper management of food resources and adopt preventive so the most effective strategies to safe food.
Efficiency in financial context – When you’ve signed up, you land in the To buy list of the Products app section. This is where you can add products to your shopping list by pressing the + button.
Efficiency in social context The Community section App
Community is important to Kitche and they welcome each and every one of you! If you want to do more to help us on our mission to fight food waste, you can now become a Kitche ambassador or help grow the Kitche community by spreading the word! Find out more by clicking the images below.
Target Groups: Cosumers, Housholds
RESULTS OF THE GOOD PRACTICE
Results obtained at local, regional, national or international level, changes – IMPACT on target groups.
App 10K+ Downloads Google Play, data17.02.2024
Kitche have partnered with a range of organisations to deliver unique projects to reduce home food waste reduction:
Retailers / brands
Kitche provides a solution for companies to meet their targets and measure their impact and emissions of customers’ behaviour at home.
Receive valuable data to Improve product, e.g. package sizes and price.
Local authorities
Food waste collection and treatment is very costly for local authorities with food waste prevention campaigns increasingly rely on outdated statistics and tired resources.
Kitche provides unique tech innovation through technology for campaign delivery with ROI
A huge range of content e.g. activity packs and recipes & data from the Kitche app
Corporate wellbeing
Kitche provides a solution for companies to give their employees a free app with recipes, hacks & cooking classes and for companies to run home food waste challenges to help employees.
Combat employee eco-anxiety and cost of living concerns.
Impact
Kitche is designed to promote long-term food waste behaviour change through prevention, it encourages users to buy what they eat and eat what they buy.
The Kitche projects developed in partnership with local government and business partners in London show the potential of awareness campaigns and prevention in food waste phenomena. They develop and deliver an innovative borough-wide campaign as part of a pilot project to prevent edible food from being wasted.
The project had two main outcomes: valuable food waste insights were captured and community engagement with the issue of food waste increased.
Kitche seeing a 3,000% increase in users.
During the project, users across the borough imported 7,000 products into the app.
This product data revealed that bread was the most wasted item (which is in-line with WRAP’s Love Food Hate Waste findings), and that bread and fish had the lowest usage times. Overall, 65% of products registered on the app were used or deleted from the app, 31% were not reported on, and 3% were tossed / thrown away.
This high percentage in products used indicates that an increased awareness led to better food waste behaviours.