Promoter organisation: TARG PIETRUSZKOWY, Foundation, non-profit organisation
The main mission behind Targ Pietruszkowy is to connect people: customers with local food producers (within approx. 150km from Kraków). It is all about direct sales – from a farm to your table.
Country: Krakow, Poland
Describe the context, aims, the problems that good practice solves, target group addressed of the good practice.
What:
Local organic food and slow food are innovative concepts that have recently proliferated in Poland. However, it is still difficult to buy local organic food in most Polish cities.
Targ Pietruszkowy (Parsley Market), an organic local food market, fills this gap.
A passion for organic, seasonal products along with a more natural lifestyle has created this unique place: a fresh, new, tantalising spot on the foodie map of Kraków.
Their goal is to provide consumer education and promote sustainable food and local small businesses in the sector of organic food production and agriculture.
Their focus, in turn, is on quality first: only from local organic food producers, with no extended supply chains, through direct distribution only.
The Foundation develops also social and educational projects in sustainable food education.
How:
The market is situated in semi central, disadvantaged quartier of Krakow, Podgórze District.
The market is open twice a week (Saturday and Wednesday) from 8.00 to 13.00
What makes it unique?
In order to coordinate the operations of Targ Pietruszkowy farmers’ market they established a foundation under the same name. It supports the development of the initiative and makes it possible to operate as a legal entity. They actions as targeted at nurturing relationships between clients and suppliers and supporting local food producers. Parsley Market want to give everyone the certainty that they are buying entirely healthy, fresh and local products.
Natural – They ensure that the good sold at the market is healthy and organic.
Guarantee and certification – biologic and own certificate (performing random checks in order to make sure that sailors’ products are healthy and pesticide-free).
Local One of the key features of Targ Pietruszkowy. Thanks to that the produce is guaranteed to be fresh and seasonal and by choosing to shop at the market consumers support local communities.
Direct All products are sold directly by those who grow, breed and produce them. The sellers are also personally responsible for the quality of what they offer. Direct sales means that farmers can get a fair price for their hard work and you can personally meet the person who feeds you with this delicious stuff!
Online orders are available.
When: Since 2013
Why it is relevant: Pease describe SUSTAINABILITY (in environmental context), EFFICIENCY (in social/financial context), TRANSFERABILITY and INNOVATION aspects.
Why it is relevant:
- less waste
- responsible consumption – foster free choice and moral responsibility
- protecting the environment
- less CO2 emissions
- sustainable lifestyles
SUSTAINABILITY (in environmental context),
- Food from farms within approx. 150km from Kraków including Zator, Wola Batorska, Liszki, Podstolice, Kalwaria Zebrzydowska, Lipnica Murowana and others.
- It is sourced from farmers and producers with organic certification or owners of smallholdings (max. 15 ha) who grow food naturally without the use of pesticides
INNOVATION aspects.
Promotes local food and local organic food producers
- Promotes an innovative concept of slow food in the city.
- Promotes a new lifestyle in the city, more focused on people and their wellbeing.
EFFICIENCY (in social/financial context
Targ Pietruszkowy is unique because it operates on a non-profit basis.
It means that all revenue from the market are invested in its development. Currently, we can afford the day-to-day operations of the market, but we want to develop and, among others, test more food samples from farmers, equip the stalls with heaters and appropriate cooling systems.
Target Groups: Citizens of Krakow, Households, schools and local community, restaurants, local organic food producers, local agricultures,
RESULTS OF THE GOOD PRACTICE
Results obtained at local, regional, national or international level, changes – IMPACT on target groups.
Parsley Market Promotes local small businesses in the food and organic agricultural sector.
Currently Parsley Market has 36 associated local food producers / sellers at the market.
This market offers Better Value for Everyone: selling unprocessed and organic products to customers is a way to sustain organic agriculture and food producers and make a positive impact on both the environment and stakeholders.
They offer unprocessed products, made in a traditional way, and save local foods from oblivion. They guarantee quality and freshness because their products are delivered and sold only twice a week, directly from local producers at the local organic market Targ Pietruszkowy. Online orders are available. This reduces food waste as well.